About Us
Conifer Research. See Your Customers.
Conifer Research brings insight to companies that seek to change and innovate. We help clients inform their creativity with scientific insights into the real lives of customers and users.
- Big Talk at the Small Talk—Conifer shares approach at AIGA event
- Conifer Research drew in a crowded house on July 21st for the year’s fourth Small Talk event. The staff at Conifer, whose backgrounds range from design to psychology to anthropology, is wholly dedicated to the research aspect of design innovation. “What we bring is an approach and a process,” said Anne Schorr, one of the company’s two partners. “See your customers” is their tagline.
- Read more at AIGA Chicago
- Conifer work presented at Advertising Week 2008
- Two recent projects are being presented in collaboration with our project partners at Advertising Week.
- “Desperately Seeking Video” examined the reactions as people migrated from typical linear TV experiences to online video experiences. This project was a collaboration with partners: NBC Universal, Microsoft Advertising and MediaVest.
- “Starting Points” illuminated the behavioral patterns and emotional attachments to favorite websites which serve as the basis of online routines. This project was a collaboration with partners: Yahoo!, comScore and Media Contacts.
- Read more in Advertising Week