Barbara Worton
It’s not easy to find just the right words to transform research results into business opportunities or to bring brands and big business ideas to life. But that’s what Barbara Worton does every day. Her words – and innovative thinking – have helped to launch new brands, products and industries; boost sales for existing products; identify new markets; change organizational cultures and build powerful and emotional connections with consumers. To learn about the advertising, annual reports, brochures, flash presentations, magazine and newspaper editorial, market studies, newsletters, presentations, positionings that Barbara writes, go to bworton@aol.com.