How to Find Buried Treasure Using Experience Maps
Most people in business have learned that it pays to be obsessed with the customer experiences we help create. But how can we think about and evaluate whether an experience works for customers and where it might be innovated?
In this article, Conifer explains a tool we use to help teams get new perspective on opportunities for product and service development. Since the goal is to find "Buried Treasure," our tool of choice is a map: the Experience Map.