Here are some of our thoughts and advice about ethnographic research.

Click an article title for a brief
description of its contents.

How to Find Buried Treasure Using
Experience Maps
....By Conifer Research

Additional published articles:
Pittsburgh Post-Gazette
Conifer partner Ben Jacobson is interviewed in "Some online addicts can't imagine life without a connection." The article was published in the Sunday, January 16, 2005 edition of Pittsburgh Post-Gazette .
Read the article.

Inc. Magazine
Conifer partner Anne Schorr is featured in "Consumers in the Mist: For real insights into your clients, hire an anthropologist"
in the April 2003 edition of Inc. Magazine.
Read the article.

Design Management Journal
Tom Mulhern and our client Dave Lathrop from Steelcase have written an article for the Design Management Journal. The article, "Building and Tending bridges: Rethinking How Consultants Support Change," explores the unique ways Steelcase and Conifer have worked with one another.
Explore the Design Management Journal website.