Look for Conifer at:

Market Research Summit 2005
Engaging in Ethnography: Setting the Conditions to Achieve Real Business Results Using Ethnography
March 30 - 31, 2005 ·  The Pan Pacific Hotel, San Francisco, CA
Ethnography can be a powerful catalyst for organizational alignment and action yet all too often marketing and strategy leaders struggle to launch projects or see innovative ideas gather dust on shelves despite significant investment of time and money. This is often not due to lack of relevance, depth of the insight or quality of ideas rather it reflects difficulties overcoming organizational barriers such as siloed departments, competing agendas and the absence of stakeholder buy-in and enthusiasm.
Learn more about the conference.

Recent conference participation:

Advertising Week NYC
DISCONNECTED: Life without the Internet
September 20-24 2004 Harvard Club of New York City, New York, NY
Imagine life today without the Internet. As part of Advertising Week in New York, we decided to find out how profoundly this remarkable technology has permeated our everyday existence. Yahoo! and OMD, with Conifer Research, took the Internet connection away from 13 families for two weeks to examine how their lives would shift as a result. We watched them, interviewed them, and videotaped their progress. Before the Internet, how did we book travel, find phone numbers, research for school, get driving directions or stay connected with our friends and family? How were lives impacted over the two weeks? Will people go back to the old way of doing things?
Learn more about the conference.
Read the press release.
View the presentation.

Institute of Design
About with and for conference
October 22-23 2004 Courtyard Marriott, Chicago, Illinois
Learn more about the conference.

Institute for International Research
7th Annual Voice of the Customer: Exploring the Human Side
December 7-9 2004 Crowne Plaza Union Square, San Francisco, California
Learn more about the conference.