Conifer Research Privacy Policy

Conifer Research Privacy Policy

Last Updated: November 2025

This Privacy Policy describes how Conifer Research (“Agency,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit www.coniferresearch.com (the “Site”) or participate in our market research services.

1. Information We Collect

We collect information directly from you when you participate in market research, as well as automatically when you navigate our Site.

Information You Provide:

  • Contact Information: First and last name, physical address, email address, and phone number.

  • Professional Information: Employer, job title, and workplace details.

  • Demographic Data: Age, household income, marital status, and other demographic attributes provided during recruitment or screening.

  • Research Data & Media: Audio recordings, video recordings (including facial recordings), written responses, and observational notes generated during research sessions.

  • Payment Information: Financial and identity details necessary to process participant compensation through our accounting systems.

Information Collected Automatically (“Device Information”) When you visit the Site, we automatically collect details about your device and interaction with our Site, including:

  • Technical Data: IP address, browser type, operating system, time zone setting, and Internet service provider (ISP).

  • Usage Data: Pages viewed, referring/exit pages, search terms used to find the Site, date/time stamps, and interaction data.

  • Tracking Technologies:

    • Cookies: Data files placed on your device containing an anonymous unique identifier.

    • Log Files: Automated logs tracking actions occurring on the Site.

    • Web Beacons, Tags, and Pixels: Electronic files used to track browsing behavior and marketing performance.

2. How We Use Your Information

We use your personal information strictly for legitimate business and research operations, including:

  • Market Research Execution: Recruiting, screening, scheduling, conducting research studies, and issuing participant compensation. Conifer Research will not use your personal information for marketing purposes unrelated to our research panels without your consent.

  • Sponsor Reporting: Reporting market research findings to study sponsors. Results are provided to sponsors in de-identified or aggregated form only, unless you explicitly consent to identified disclosure or participate in a study where sponsor representatives actively view or listen to the session. Sponsors may share de-identified research findings publicly.

  • Operations & Communication: Communicating regarding research schedules, sending participant payouts, responding to inquiries, and screening for risk, security, or fraud.

  • Site Optimization: Using Device Information to secure our Site (e.g., analyzing IP addresses to prevent fraud) and to evaluate usage patterns to improve functionality.

3. Sharing Your Information

We do not sell your personal information. We share personal information with third parties only in the following contexts:

  • Service Providers: Vendor partners who assist with operational tasks such as analytics, web hosting, panel management, video hosting, and payment processing. For example, we use Google Analytics to understand site usage. Learn how Google processes data here or opt out here.

  • Study Sponsors: De-identified data and aggregated insights are shared with sponsors. Any identifiable data (including video recordings) is shared only with your prior explicit consent.

  • Legal & Regulatory Compliance: Disclosures required to comply with applicable laws, court orders, subpoenas, search warrants, or valid regulatory requests or to enforce our rights and protect safety.

Participant Responsibility Note: As a research participant, you are responsible for obtaining any necessary third-party permissions (such as from an employer) prior to participating. Neither Conifer Research nor the Sponsor is responsible for obtaining employment or third-party permissions on your behalf.

4. International Data Transfers

Conifer Research is based in the United States and subject to the jurisdiction of the Federal Trade Commission (FTC). Your personal information may be transferred to, stored, and processed in countries outside your country of residence, including the United States and Canada, where data protection laws may differ from those in your jurisdiction.

When transferring personal data internationally, Conifer Research implements appropriate administrative, technical, and physical safeguards—such as Standard Contractual Clauses (SCCs) or legal adequacy mechanisms—to ensure your personal information remains protected in compliance with applicable global privacy regulations.

5. Your Privacy Rights & Choices

Depending on your geographic location, you may have specific legal rights regarding your personal information under regulations such as the European General Data Protection Regulation (GDPR), the UK GDPR, or applicable state laws in the United States (e.g., CCPA/CPRA).

These rights may include:

  • Access & Portability: Request confirmation of whether we process your data and obtain a copy of your personal information.

  • Correction: Request updates or corrections to incomplete or inaccurate personal data.

  • Deletion: Request the erasure of your personal information, subject to legal retention obligations.

  • Restriction & Objection: Object to or request restriction of processing based on legitimate interests or consent.

  • Withdrawal of Consent: Withdraw consent at any time where processing relies on your consent (e.g., participation in active research studies).

  • Research Participation: You may opt out or withdraw from any market research study at any time or withhold responses to specific questions.

To exercise any of these rights, email us at support@coniferresearch.com.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including satisfying any accounting, legal, or reporting requirements. Personal research data is generally retained for one (1) year following the completion of a market research study, unless applicable law or operational contracts mandate a longer retention period. Automatically collected site data is periodically reviewed and deleted when no longer required.

7. Security & Do Not Track

We maintain physical, technical, and organizational safeguards designed to protect personal data against accidental, unlawful, or unauthorized access, disclosure, alteration, or destruction.

Do Not Track: Because clear industry standards regarding Do Not Track (DNT) browser signals are not fully unified, our Site does not alter its data collection practices upon receiving a DNT signal.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our legal obligations, technology, or operational practices. Any updates will be posted on this page with a revised “Last Updated” date.

9. Contact Us

If you have questions about this policy, wish to exercise your privacy rights, or wish to submit a privacy-related complaint, please contact us:

Conifer Research

Email: support@coniferresearch.com

Mail: 24 E. Washington Ave., Chicago, IL 60602, United States