CUSTOM & CREATIVE
No cookie-cutter research projects here!
We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Conifer is a research and innovation consultancy.
We blend ethnographic research and design research techniques to gather perspective-shifting insights. Our approach is designed to broaden perspectives, explore possible futures and identify needs that can drive true innovation, market differentiation, and business growth through leading market research methods.
No matter the project, our approach is:
PROJECT TYPES
We support client teams with needs across insights, innovation, design, and marketing functions. Our projects have different strategic focuses from anticipating futures, identifying new opportunity spaces, advancing concepts, or refining go-to-market strategies.
Projective
Where will we be in 5, 10, 20 years? Anticipate and explore the fuzzy future of front end innovation questions.
Communicative
What messages are we sending? Bring audiences to life to inform effective marketing and communication strategies.
Foundational
What is the lay of the land? Gain a holistic understanding of a landscape that teams can draw insight from for years to come.
Evaluative
How can we get it right? Access the viability and desirability of experiences, concepts and prototypes to inform iteration and successful product launches.
Generative
What should we be solving? Uncover user needs and inspiring new ideas to fill innovation pipelines.
Accelerators
What if we need to move quickly? Agile programs propel teams forward in short, targeted sprints with focused learning or facilitation goals.
RECENT BLOGS
6 Things to Look For When Identifying Unmet Needs
The consumer and end user is at the heart of all research. In order to stay relevant and successful, brands and the leaders that drive them need to understand their consumers from every angle. As researchers, our mission is to uncover what makes these consumers tick, how they use and feel about various products or services, what they desire, and most importantly, we try to uncover the gaps and determine how to fill their unmet needs and find actionable insights.
Read More
Customer Journeys — 5 Ways to 5E's
“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.”
― Bilbo Baggins (The Lord of the Rings)
All experiences in life, whether the perilous journey from The Shire to Mount Doom, or the casual trip to the corner coffeeshop, contain a multitude of tiny interactions and complexities. Businesses seeking understanding of these experiences (internal or external) often find the prospect of investigating/organizing the many potential pathways daunting. Indeed, for "dangerous business" like this, we like to turn to a higher authority...
Read More
Curiosity May Kill the Cat, But it Doesn't Kill the Project!
We need to talk about ideation sessions.
The good ones are groundbreaking, inspiring, exhilarating. They drive positive change and innovation across organizations, and they increase buy-in from all stakeholders.
The bad ones? Painful.
As with many things, the dividing line between the good and the bad is a very, very fine line. Yes, you can do a quick Google search and find a bevy of basic ideation tips and tricks - "be generative," "remove judgment," "stand up to get the blood flowing," etc. And those recommendations are not bad. They do, however, generally fail to acknowledge what we consider to be the most important mindset shift to ensure success: CURIOSITY.
Read MoreOUR CLIENT PARTNERS
If people do it, we study it. For over twenty years our cross-disciplinary team has collaborated across industries and across the globe. We have served clients in a variety of industries, retail, healthcare, food & beverage, technology, media, consumer goods, automotive, finance, insurance, education, lifestyle, hospitality, workplace, travel and B2B.
