We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Connecting the Workplace Ethnography Dots with Evan Hanover
The world is changing and there’s nowhere we’re feeling it more than in the workplace. We’re seeing more hybrid setups and even a break away from the traditional nine-to-five. Companies are making adjustments for better work environments and are banking on this to motivate employees to be more productive and effective. If you’re ready to be challenged and start connecting some dots on what seems like a blank canvas of sorts, we can help.Read More
Tricks to Boost Participant Engagement in Qualitative and Ethnographic Research
The sleeping giant of online qualitative research methods has awakened. There’s no denying how much the world has changed recently. The global pandemic has forced qualitative and ethnographic research into the mainstream. The result can be a double whammy of complicated processes and underwhelming insights for market research vendors that aren’t well-versed in its intricacies. This complication doesn’t stop the need for concrete insights that drive business decisions. So what does this mean for the future of gathering insights?Read More
Changing of the Guard — Gen Z Entering Buying Power
We've all heard of the Gen Z stereotypes before. Gen Z's have …. a short attention span… are addicted to technology… live on TikTok Like most stereotypes, all of these are broad generalizations that paint an unnecessarily negative picture and overlook the truth: Gen Z is evolving our world and, like all generations before them, actively shaping what the future of society looks like. For this generation, the pandemic has been the "generational trauma" shaping their lifestyles, belief systems and behaviors in a very distinct way.Read More