We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Curiosity May Kill the Cat, But it Doesn't Kill the Project!
We need to talk about ideation sessions.
The good ones are groundbreaking, inspiring, exhilarating. They drive positive change and innovation across organizations, and they increase buy-in from all stakeholders.
The bad ones? Painful.
As with many things, the dividing line between the good and the bad is a very, very fine line. Yes, you can do a quick Google search and find a bevy of basic ideation tips and tricks - "be generative," "remove judgment," "stand up to get the blood flowing," etc. And those recommendations are not bad. They do, however, generally fail to acknowledge what we consider to be the most important mindset shift to ensure success: CURIOSITY.Read More
Balancing Act: Readjusting to Hybrid Work
The truth comes out. pic.twitter.com/X9GrmYcS9Z— The New Yorker (@NewYorker) March 16, 2020
On March 15, 2020, the US began its official shut down process to combat Covid-19. On March 16, 2020 The New Yorker produced this gem. Too real, perhaps... but ahead of its time, as always.
Immersive Research: First-Hand Experience Inspires Change
After an extended period of global disruption, immersive, in-person research has been slowly reemerging from hibernation. Not unlike the first sunny day after a long winter, it feels as if the true revival is just beginning. The time comes for us to get back to the field. As teams are looking for opportunities to get close to the action once again, we ask: what does it mean to be present in research, and what does it offer us that can’t be replicated?Read More