CUSTOM & CREATIVE
No cookie-cutter research projects here!
We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Conifer is a research and innovation consultancy.
We blend ethnographic research and design research techniques to gather perspective-shifting insights. Our approach is designed to broaden perspectives, explore possible futures and identify needs that can drive true innovation, market differentiation, and business growth through leading market research methods.
No matter the project, our approach is:
PROJECT TYPES
We support client teams with needs across insights, innovation, design, and marketing functions. Our projects have different strategic focuses from anticipating futures, identifying new opportunity spaces, advancing concepts, or refining go-to-market strategies.
Projective
Where will we be in 5, 10, 20 years? Anticipate and explore the fuzzy future of front end innovation questions.
Communicative
What messages are we sending? Bring audiences to life to inform effective marketing and communication strategies.
Foundational
What is the lay of the land? Gain a holistic understanding of a landscape that teams can draw insight from for years to come.
Evaluative
How can we get it right? Access the viability and desirability of experiences, concepts and prototypes to inform iteration and successful product launches.
Generative
What should we be solving? Uncover user needs and inspiring new ideas to fill innovation pipelines.
Accelerators
What if we need to move quickly? Agile programs propel teams forward in short, targeted sprints with focused learning or facilitation goals.
RECENT BLOGS
Immersive Research: First-Hand Experience Inspires Change
After an extended period of global disruption, immersive, in-person research has been slowly reemerging from hibernation. Not unlike the first sunny day after a long winter, it feels as if the true revival is just beginning. The time comes for us to get back to the field. As teams are looking for opportunities to get close to the action once again, we ask: what does it mean to be present in research, and what does it offer us that can’t be replicated?
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Cracker Jack Gems of Innovation Jargon
Innovation jargon: it's what's for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns? You'll have to say "covered." Onions? "Smothered." In order to get the breakfast you actually want, you have to consult a (literal) translation chart.
Now imagine that it's not just breakfast at stake, but the future of your company. And there are hundreds of toppings on a menu that just keeps getting bigger, and someone keeps playing “Sweet Home Alabama” on the jukebox.
For now, maybe we should just stick with a cup of very-unambiguous coffee and work through the complications around innovation and how it's being discussed. We can eat after.
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Connecting the Workplace Ethnography Dots with Evan Hanover
The world is changing and there’s nowhere we’re feeling it more than in the workplace. We’re seeing more hybrid setups and even a break away from the traditional nine-to-five. Companies are making adjustments for better work environments and are banking on this to motivate employees to be more productive and effective. If you’re ready to be challenged and start connecting some dots on what seems like a blank canvas of sorts, we can help.
Read MoreOUR CLIENT PARTNERS
If people do it, we study it. For over twenty years our cross-disciplinary team has collaborated across industries and across the globe. We have served clients in a variety of industries, retail, healthcare, food & beverage, technology, media, consumer goods, automotive, finance, insurance, education, lifestyle, hospitality, workplace, travel and B2B.
