We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
6 Things to Look For When Identifying Unmet Needs
The consumer and end user is at the heart of all research. In order to stay relevant and successful, brands and the leaders that drive them need to understand their consumers from every angle. As researchers, our mission is to uncover what makes these consumers tick, how they use and feel about various products or services, what they desire, and most importantly, we try to uncover the gaps and determine how to fill their unmet needs and find actionable insights.Read More
Customer Journeys — 5 Ways to 5E's
“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.”
― Bilbo Baggins (The Lord of the Rings)
All experiences in life, whether the perilous journey from The Shire to Mount Doom, or the casual trip to the corner coffeeshop, contain a multitude of tiny interactions and complexities. Businesses seeking understanding of these experiences (internal or external) often find the prospect of investigating/organizing the many potential pathways daunting. Indeed, for "dangerous business" like this, we like to turn to a higher authority...Read More
Curiosity May Kill the Cat, But it Doesn't Kill the Project!
We need to talk about ideation sessions.
The good ones are groundbreaking, inspiring, exhilarating. They drive positive change and innovation across organizations, and they increase buy-in from all stakeholders.
The bad ones? Painful.
As with many things, the dividing line between the good and the bad is a very, very fine line. Yes, you can do a quick Google search and find a bevy of basic ideation tips and tricks - "be generative," "remove judgment," "stand up to get the blood flowing," etc. And those recommendations are not bad. They do, however, generally fail to acknowledge what we consider to be the most important mindset shift to ensure success: CURIOSITY.Read More