• PERSPECTIVE-SHIFTING
    INSIGHTS


Conifer is a research and innovation consultancy.

We blend ethnographic research and design research techniques to gather perspective-shifting insights. Our approach is designed to broaden perspectives, explore possible futures and identify needs that can drive true innovation, market differentiation, and business growth through leading market research methods.

No matter the project, our approach is:

  • CUSTOM & CREATIVE

    No cookie-cutter research projects here!

    We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.

  • HUMAN-CENTERED

    A tireless pursuit of the "why?"

    Our mission is to humanize innovation, better understand behaviors, beliefs and decisions and help our clients advocate for and align business decisions around the lives and needs of real people.

  • FOCUSED & FEASIBLE

    Pragmatic, data informed perspectives

    We identify actionable pathways forward and keep the business and stakeholder needs in focus to ensure that insights are actionable and that internal teams have confidence in their next steps.

PROJECT TYPES

We support client teams with needs across insights, innovation, design, and marketing functions. Our projects have different strategic focuses from anticipating futures, identifying new opportunity spaces, advancing concepts, or refining go-to-market strategies.

Which project type is right for your business needs?

Projective

Where will be be in 5, 10, 20 years? Anticipate and explore the fuzzy future of front end innovation questions.

Communicative

What messages are we sending? Bring audiences to life to inform effective marketing and communication strategies.

Foundational

What is the lay of the land? Gain a holistic understanding of a landscape that teams can draw insight from for years to come.

Evaluative

How can we get it right? Access the viability and eesirability of experiences, concepts and prototypes to inform iteration and successful product launches.

Generative

What should we be solving? Uncover user needs and inspiring new ideas to fill innovation pipelines.

Accelerators

What if we need to move quickly? Agile programs propel teams forward in short, targeted sprints with focused learning or facilitation goals.

RECENT BLOGS

OUR CLIENT PARTNERS

If people do it, we study it. For over twenty years our cross-disciplinary team has collaborated across industries and across the globe. We have served clients in a variety of industries, retail, healthcare, food & beverage, technology, media, consumer goods, automotive, finance, insurance, education, lifestyle, hospitality, workplace, travel and B2B.

 
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