We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Which Came First Quant or Qual?
There comes a time when designing a research program that one must ponder the question that has haunted researchers since the beginning of our profession: Which should I do first, qualitative research or quantitative research?Read More
How Conifer Does Agile Research
It seems every research organization is talking about Agile these days. Agility, by definition, refers to speed and ease. But what does successful agile market research look like?Read More
Post-Pivot: What To Do When Your Data Becomes Dated
No matter what you call it – post-pivot, post-pandemic pivot, new normal – the current situation can be a netherworld for brands that can’t keep up.Read More