CUSTOM & CREATIVE
No cookie-cutter research projects here!
We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Conifer is a research and innovation consultancy.
We blend ethnographic research and design research techniques to gather perspective-shifting insights. Our approach is designed to broaden perspectives, explore possible futures and identify needs that can drive true innovation, market differentiation, and business growth through leading market research methods.
No matter the project, our approach is:
PROJECT TYPES
We support client teams with needs across insights, innovation, design, and marketing functions. Our projects have different strategic focuses from anticipating futures, identifying new opportunity spaces, advancing concepts, or refining go-to-market strategies.
Projective
Where will we be in 5, 10, 20 years? Anticipate and explore the fuzzy future of front end innovation questions.
Communicative
What messages are we sending? Bring audiences to life to inform effective marketing and communication strategies.
Foundational
What is the lay of the land? Gain a holistic understanding of a landscape that teams can draw insight from for years to come.
Evaluative
How can we get it right? Access the viability and desirability of experiences, concepts and prototypes to inform iteration and successful product launches.
Generative
What should we be solving? Uncover user needs and inspiring new ideas to fill innovation pipelines.
Accelerators
What if we need to move quickly? Agile programs propel teams forward in short, targeted sprints with focused learning or facilitation goals.
RECENT BLOGS
Which Came First Quant or Qual?
There comes a time when designing a research program that one must ponder the question that has haunted researchers since the beginning of our profession: Which should I do first, qualitative research or quantitative research?
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How Conifer Does Agile Research
It seems every research organization is talking about Agile these days. Agility, by definition, refers to speed and ease. But what does successful agile market research look like?
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Post-Pivot: What To Do When Your Data Becomes Dated
No matter what you call it – post-pivot, post-pandemic pivot, new normal – the current situation can be a netherworld for brands that can’t keep up.
Read MoreOUR CLIENT PARTNERS
If people do it, we study it. For over twenty years our cross-disciplinary team has collaborated across industries and across the globe. We have served clients in a variety of industries, retail, healthcare, food & beverage, technology, media, consumer goods, automotive, finance, insurance, education, lifestyle, hospitality, workplace, travel and B2B.
