We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Digital Facilitation Techniques for Research and Insights
The year 2020 will become a historical dividing line for many companies defining the shift from “how we used to do something” to “how we’ve adapted”. Sometimes forced change drives innovation and embracing the experience can lead to meaningful conversations and transformation. Here at Conifer, that is exactly what happened.Read More
What Makes an Insight Truly "Actionable"?
In the market research world, we frequently hear the word “actionable” – many times in combination with the word “insight.” But what does an “actionable insight” really mean? Let’s start by breaking it down, first with the word “insight.”Read More