CUSTOM & CREATIVE
No cookie-cutter research projects here!
We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Conifer is a research and innovation consultancy.
We blend ethnographic research and design research techniques to gather perspective-shifting insights. Our approach is designed to broaden perspectives, explore possible futures and identify needs that can drive true innovation, market differentiation, and business growth through leading market research methods.
No matter the project, our approach is:
PROJECT TYPES
We support client teams with needs across insights, innovation, design, and marketing functions. Our projects have different strategic focuses from anticipating futures, identifying new opportunity spaces, advancing concepts, or refining go-to-market strategies.
Projective
Where will we be in 5, 10, 20 years? Anticipate and explore the fuzzy future of front end innovation questions.
Communicative
What messages are we sending? Bring audiences to life to inform effective marketing and communication strategies.
Foundational
What is the lay of the land? Gain a holistic understanding of a landscape that teams can draw insight from for years to come.
Evaluative
How can we get it right? Access the viability and desirability of experiences, concepts and prototypes to inform iteration and successful product launches.
Generative
What should we be solving? Uncover user needs and inspiring new ideas to fill innovation pipelines.
Accelerators
What if we need to move quickly? Agile programs propel teams forward in short, targeted sprints with focused learning or facilitation goals.
RECENT BLOGS
Connecting the Workplace Ethnography Dots with Evan Hanover
The world is changing and there’s nowhere we’re feeling it more than in the workplace. We’re seeing more hybrid setups and even a break away from the traditional nine-to-five. Companies are making adjustments for better work environments and are banking on this to motivate employees to be more productive and effective. If you’re ready to be challenged and start connecting some dots on what seems like a blank canvas of sorts, we can help.
Read More
Tricks to Boost Participant Engagement in Qualitative and Ethnographic Research
The sleeping giant of online qualitative research methods has awakened. There’s no denying how much the world has changed recently. The global pandemic has forced qualitative and ethnographic research into the mainstream. The result can be a double whammy of complicated processes and underwhelming insights for market research vendors that aren’t well-versed in its intricacies. This complication doesn’t stop the need for concrete insights that drive business decisions. So what does this mean for the future of gathering insights?
Read More
Changing of the Guard — Gen Z Entering Buying Power
We've all heard of the Gen Z stereotypes before. Gen Z's have …. a short attention span… are addicted to technology… live on TikTok Like most stereotypes, all of these are broad generalizations that paint an unnecessarily negative picture and overlook the truth: Gen Z is evolving our world and, like all generations before them, actively shaping what the future of society looks like. For this generation, the pandemic has been the "generational trauma" shaping their lifestyles, belief systems and behaviors in a very distinct way.
Read MoreOUR CLIENT PARTNERS
If people do it, we study it. For over twenty years our cross-disciplinary team has collaborated across industries and across the globe. We have served clients in a variety of industries, retail, healthcare, food & beverage, technology, media, consumer goods, automotive, finance, insurance, education, lifestyle, hospitality, workplace, travel and B2B.
