We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Immersive Research: First-Hand Experience Inspires Change
After an extended period of global disruption, immersive, in-person research has been slowly reemerging from hibernation. Not unlike the first sunny day after a long winter, it feels as if the true revival is just beginning. The time comes for us to get back to the field. As teams are looking for opportunities to get close to the action once again, we ask: what does it mean to be present in research, and what does it offer us that can’t be replicated?Read More
Cracker Jack Gems of Innovation Jargon
Innovation jargon: it's what's for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns? You'll have to say "covered." Onions? "Smothered." In order to get the breakfast you actually want, you have to consult a (literal) translation chart.
Now imagine that it's not just breakfast at stake, but the future of your company. And there are hundreds of toppings on a menu that just keeps getting bigger, and someone keeps playing “Sweet Home Alabama” on the jukebox.
For now, maybe we should just stick with a cup of very-unambiguous coffee and work through the complications around innovation and how it's being discussed. We can eat after.Read More
Connecting the Workplace Ethnography Dots with Evan Hanover
The world is changing and there’s nowhere we’re feeling it more than in the workplace. We’re seeing more hybrid setups and even a break away from the traditional nine-to-five. Companies are making adjustments for better work environments and are banking on this to motivate employees to be more productive and effective. If you’re ready to be challenged and start connecting some dots on what seems like a blank canvas of sorts, we can help.Read More