CUSTOM & CREATIVE
No cookie-cutter research projects here!
We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Conifer is a research and innovation consultancy.
We blend ethnographic research and design research techniques to gather perspective-shifting insights. Our approach is designed to broaden perspectives, explore possible futures and identify needs that can drive true innovation, market differentiation, and business growth through leading market research methods.
No matter the project, our approach is:
PROJECT TYPES
We support client teams with needs across insights, innovation, design, and marketing functions. Our projects have different strategic focuses from anticipating futures, identifying new opportunity spaces, advancing concepts, or refining go-to-market strategies.
Projective
Where will be be in 5, 10, 20 years? Anticipate and explore the fuzzy future of front end innovation questions.
Communicative
What messages are we sending? Bring audiences to life to inform effective marketing and communication strategies.
Foundational
What is the lay of the land? Gain a holistic understanding of a landscape that teams can draw insight from for years to come.
Evaluative
How can we get it right? Access the viability and eesirability of experiences, concepts and prototypes to inform iteration and successful product launches.
Generative
What should we be solving? Uncover user needs and inspiring new ideas to fill innovation pipelines.
Accelerators
What if we need to move quickly? Agile programs propel teams forward in short, targeted sprints with focused learning or facilitation goals.
RECENT BLOGS
Digital Facilitation Techniques for Research and Insights
The year 2020 will become a historical dividing line for many companies defining the shift from “how we used to do something” to “how we’ve adapted”. Sometimes forced change drives innovation and embracing the experience can lead to meaningful conversations and transformation. Here at Conifer, that is exactly what happened.
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What Makes an Insight Truly "Actionable"?
In the market research world, we frequently hear the word “actionable” – many times in combination with the word “insight.” But what does an “actionable insight” really mean? Let’s start by breaking it down, first with the word “insight.”
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Safely Resuming F2F Research
Many clients are wondering how soon they can resume in-person research activities safely since they are anxious to reconnect and assess how their customers are thinking and feeling.
Read MoreOUR CLIENT PARTNERS
If people do it, we study it. For over twenty years our cross-disciplinary team has collaborated across industries and across the globe. We have served clients in a variety of industries, retail, healthcare, food & beverage, technology, media, consumer goods, automotive, finance, insurance, education, lifestyle, hospitality, workplace, travel and B2B.
