RESOURCES
Learn more about our research expertise and
best practices with these free resources.
DOWNLOADS
DEPRIVATION GUIDE
This creative method unearths raw reactions to products and services and ultimately helps teams to explore future alternatives and what-ifs.
AMERICANS: INSIDE & OUT
This groundbreaking report provides an extensive look at the indoor and outdoor experiences of Americans across different generations, geographies, and housing situations.
CONIFER’S 5E FRAMEWORK
Use this framework to deconstruct a user experience and hone in on bright spots, gaps, and pain points.
UNPACKING NORMAL
In mid-March, 2020, Conifer launched an open study to connect with people and learn how they were adjusting to and coping with the changes brought about by COVID-19. By collecting photos, videos, journal entries, and open discussions, we’ve created a window into the impact on people around the world. We unpacked what “normal” means to people, by focusing on the gaps left when normal is upended.
ADAPTING TO COVID-19: REDRAWING BOUNDARIES
In a world plagued by pandemic, our usual unspoken rules and roles no longer work. People no longer agree on our normal boundaries and may have difficulty seeing eye to eye on new rules and redefined boundaries. As we juggle our different roles, responsibilities, and emotions, we must actively create, negotiate, and re-draw new boundaries to guide our way.
INNOVATION PIPELINE STEPS
We’ve mapped out key moments (along with their main objectives) for a path to a successful and robust innovation pipeline.
2020:2021 SHIFTING TIDES – PROJECTIONS & REFLECTIONS
A forward-looking perspective on our world from Conifer. Insights inspired by our observations, discussions, and collaborations with our client partners in 2020.
MEDIA
DESIGN RESEARCH & ETHNOGRAPHIC METHODS
LIVING LABS & CONTEXTUAL PROTOTYPE TESTING
ETHNOGRAPHIC METHODS FOR BUSINESS INSIGHTS
DESIGN RESEARCH FOR INNOVATION
REMOTE RESEARCH & DIGITAL ETHNOGRAPHY
RHYTHM OF RESEARCH
PODCAST: Market Research and Prototype Testing with Ben Jacobson
PODCAST: Uncovering Perspective Shifting Insights with Evan Hanover
OTHER RESOURCES
LEARN MORE ABOUT CONIFER’S TRAINING AND THOUGHT LEADERSHIP:
RESOURCES