CUSTOM & CREATIVE
No cookie-cutter research projects here!
We bring creativity to scientific insight about the real lives of people they hope to engage — customers, workers, and end users.
Conifer is a research and innovation consultancy.
We blend ethnographic research and design research techniques to gather perspective-shifting insights. Our approach is designed to broaden perspectives, explore possible futures and identify needs that can drive true innovation, market differentiation, and business growth through leading market research methods.
No matter the project, our approach is:
PROJECT TYPES
We support client teams with needs across insights, innovation, design, and marketing functions. Our projects have different strategic focuses from anticipating futures, identifying new opportunity spaces, advancing concepts, or refining go-to-market strategies.
Projective
Where will we be in 5, 10, 20 years? Anticipate and explore the fuzzy future of front end innovation questions.
Communicative
What messages are we sending? Bring audiences to life to inform effective marketing and communication strategies.
Foundational
What is the lay of the land? Gain a holistic understanding of a landscape that teams can draw insight from for years to come.
Evaluative
How can we get it right? Access the viability and desirability of experiences, concepts and prototypes to inform iteration and successful product launches.
Generative
What should we be solving? Uncover user needs and inspiring new ideas to fill innovation pipelines.
Accelerators
What if we need to move quickly? Agile programs propel teams forward in short, targeted sprints with focused learning or facilitation goals.
RECENT BLOGS
Does Brand Research Stand to Benefit From a Deprivation Study?
Looking for a way to work towards your team’s next product innovation? If I offered up rapid prototyping of a new product or service as a method, you wouldn’t blink. But what about behavioral prototype testing?
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The Value of a Framework for Business Success Through Turbulent Times
Hope you brought your dancing shoes! Modern business often feels like a tap dance. Moving through these uncertain times demands a certain strategic choreography.
Not much of a dancer? It’s hard to feel confident in a dance if you don’t know where your feet are supposed to go. A framework lays the foundation and provides the team with the appropriate steps to get the job done. Whether you’re a natural dancer or have two left feet, a framework, er, choreography, is an essential part of the routine.
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Can Creative Ideation Work From Home? Idea Generation 101
Ideation is a critical part of our toolkit as design researchers. When done right, this step in an Innovation Pipeline project can feel just as magical as when a cartoon light bulb appears above someone’s head. It's a critical step in the creative process where stakeholders come together to translate actionable insights and user needs into concepts for the next business move, whether that is a new product, service, brand, partnership, campaign, business model, or experience.
Read MoreOUR CLIENT PARTNERS
If people do it, we study it. For over twenty years our cross-disciplinary team has collaborated across industries and across the globe. We have served clients in a variety of industries, retail, healthcare, food & beverage, technology, media, consumer goods, automotive, finance, insurance, education, lifestyle, hospitality, workplace, travel and B2B.
RESOURCES