How to use Conifer’s 5E Framework to deconstruct a user experience and hone in on bright spots, gaps, and pain points.

We no longer exist in an economy of products or services, but of experiences. Businesses, in turn, have to obsess over the details of “What is it like to use/encounter/connect with our product/service/brand?” This attention shift yields huge strategic benefits, but product and service development teams require simple tools to grapple with the nuance and complexity of “experiences” – aka customer journeys or service blueprints. Here, we share our framework to help teams get a new perspective on opportunities for product and service development. Since the goal is to find “buried treasure” hidden in everyday life, our tool of choice is a map: the 5E Experience Map.