RICH INSIGHTS
REAL LIFE TEXTURE
Clients come to Conifer for many reasons, but with a common challenge:
SOLVING COMPLEX
BUSINESS PROBLEMS
Conifer specializes in ethnographic research — deep inquiries into culture and behavior. Our custom research programs are designed to gather hard-to-get data and answer complex business problems. We have been pioneering new ways to generate long-term value from ethnographic research for 20 years, and frame research questions and customize data collection to provide the breadth and depth needed to generate meaningful insights.
DEPRIVATION
RESEARCH
What happens when you take away something deemed “essential”? And what happens when you replace that necessity with something else entirely? Is the need being met, or are users deprived? Will behaviors change, will those changes be short term or long term? Will new opportunities or barriers reveal themselves? These are some of the questions that deprivation research seeks to answer. This creative method unearths raw, organic reactions to products and services and ultimately helps get teams beyond incremental innovation to explore future alternatives and what-ifs.
COLLECTING HARD
TO GET DATA
Conifer uses custom, mixed-methods approaches, bringing the best of qualitative ethnographic methods, design research, behavioral science and quantitative research together. Our research programs are designed to gain empathy and define clear next steps for products, services and experiences.
SOME OF OUR METHODS:
Longitudinal
Communities
Quantitative
Research
Intercepts
Group Sessions
BRINGING USER
STORIES TO LIFE
Our final deliverables translate research data into memorable stories and actionable recommendations that help teams cultivate new cultural understandings and shape the development of new strategies, products, services, and messages to drive innovation, help business navigate growth, understand their audiences, and improve user experiences.
Our deliverables and outcomes are tailored to organizations’ strategic needs such as:
AUDIENCE DEFINITION
INNOVATION PIPELINE DEVELOPMENT
DESIGN SPRINTS & IDEATION
SERVICE DESIGN BLUEPRINTS
CONCEPT ITERATION & PROTOTYPING
ACTIVATION & EMPATHY WORKSHOPS
MARKET LANDSCAPE & INSIGHTS REPORTS
CUSTOMER JOURNEY & PATH TO PURCHASE
PERSONA & USER SEGMENTATIONS
VALUE PROPOSITION REFINEMENT
USER EXPERIENCE INNOVATION
SYNTHESIS & EMERGING TRENDS
RESOURCES